Hey folks, I got into a bit of a flow at the weekend and created this post to showcase some of what I have been talking about on this blog. I think I struggle to articulate this sometimes, that we have this very malleable platform that is often just used to display the author’s intent, but it’s the only platform that I know of that let’s the user shape their view of it and I believe in this world where LLM’s can manipulate the content that people see this is the best platform to build on and we should be really pushing the boundaries of the capability of Web + LLM.

Anyway, I’d love to get your thoughts and feedback about this post.

NotebookLM is one of my favorite applications in decades. If you haven’t experienced it before, it’s an application that lets you pull in sources from all around - Google Drive, PDFs, public links - collate them into a notebook, and then query or transform that content. Want to turn five research papers into a podcast? Done. Need to extract key takeaways from a collection of articles? Easy. It’s a fundamentally different way of interacting with information that wasn’t possible before large language models.

Hello - Paul here. I wanted to give some extra context about this post that I shared on the blog late last night, that I thought would be useful.

As frustrating as the web can be to build for sometimes, it's come on leaps and bounds in the last 10 years. We have huge leaps in capability tied to massive strides in security that has been hard-fought over the years.

What I talk about in this post, I think shows some of the possibilities of what is possible at the intersection of the Web and AI platforms (specifically LLMs).

There's still plenty for Browser vendors to do, but I think we have an excellent runtime and huge amounts of investment across the many companies building the engines that power the web.

It’s been nearly 9 months since I started this blog and I feel that while I kept up a good pace of articles and I’ve dived deeper in to my thoughts on the intersection of web and AI (specifically LLMs), however a lot of what I’ve done is hidden away because they are the things that I've been building that help me test my ideas and hypothesis'.

To set some context, I’m the manager and lead of the Chrome Developer Relations team. My day job is to help my team be successful (they are successful when they help developers build amazing websites and help the web to thrive). Up until 2024 I’d been personally very pessimistic about the health and future of the Web. The platform is competing against mobile platforms (specifically Apps) and the platforms defined by those Apps (Facebook, Instagram, TikTok) and not really succeeding. These new platforms made it even easier to share ideas and content, and the general thought was that all use of computing by the billions of people on the planet will move to these new platforms and you could see and feel this slow decline of the web.

While LLMs have enabled me to be incredibly productive both in helping me do my day job, they have revitalised my passion for the web because 1) I think it’s the most versatile medium that we have ever seen (and will ever see), and the ability for LLMs to parse and manipulate content give us an ability to build entirely new experiences instantly for anyone with a computer and internet connection, and 2) it rekindled my love of experimenting and pushing the boundaries of what is possible on the medium that is called “The Web”.

I certainly don’t dismiss the challenges that LLMs might also present for the medium, but I’m also happy to work out how to tackle these while also building and pushing the capabilities of browsers.

By paul@aifoc.us (Paul Kinlan) on

Hey hey - this has been a post that has been on my mind for a while but I couldn't quite work out what I wanted to say. It wasn't until I got a demo working last night (you will see the first image and video it produced after working).

I'm really interested in the future of generative UI and the potential for a "Generative Web", however I think there are a lot of unsolved issues.

I'm looking for feedback (for and against), ideas and suggestions as I dive into what hypermedia might be like now we have LLMs.

By paul@aifoc.us (Paul Kinlan) on

I remember my early days building for the web. We had no separation of concerns. We used <font> and <center> tags, transparent spacer.gifs, and complex table layouts to force our content into a shape. Presentation and content were a single, messy soup.

My first encounter with CSS in Netscape Navigator 4 was a mind-blowing moment. It was the first time I was confronted with the idea that you could (and should) separate the document’s structure (HTML) from its presentation (CSS).

This concept was cemented for the entire industry by the CSS Zen Garden. It was the ultimate demo: one single HTML file, hundreds of completely different visual designs. This idea, that content and presentation are two different things, has stuck with me ever since.

By Paul Kinlan on September 21st, 2025

Hello! Paul here with a quick note before the email. I'm still trying to get the hang of Buttondown email. I thought it had processed all of my previous posts, but nope. I have some thoughts on token processing and living dangerously and would love your thoughts and feedback.

This is a very quick post. I had an idea as I was walking the dog this evening and I wanted to build a functioning demo and write about it within a couple of hours.